Nov 10 Thu 7pm-11pm House of Finland Broome Street Gallery on 345 Broome Street.

Finns need heart warming fodder

With a population of 5.5 million, Finland has a global footprint larger than its fair share, with its Nokia brand in mobile and smart phones one of the great names in the history of technology before the company’s absorption by Microsoft, and its small scale product festival in an art gallery in Broome Street this weekend featured a hanfdul of impressively high quality items which included a fashion shopping app, Ivalo, hand painted designs for scarves and pillow cases by Susanna Sivonen, the famous Finnish vodka Finlandia, mildly garlic flavored supersoft and spreadable Black Garlic cream cheese, firm Cheddar cheese and the purest butter from cows fed by Finnish grass, and a song released the same day by Gea, who sang it to the assembled downtown hacks apologising if it depressed them because, she said, she plumbs her life for her songs and in this case had passed through a dark period while writing it, thus adding to our impression of Finns as a people of great sincerity and hard work, the two features quoted by Susanna when asked what distinguished her native society.

The HOUSE OF FINLAND – a Finnish Art and Design Festival

See the debut of new Finnish avantgarde art pop act GEA, the latest illustrations, art and design from the internationally acclaimed Susanna Sivonen; experience a unique sound installation The Routes of Helsinki by Mikko H. Haapoja; see the latest fashion from CHAÎNE, a new fashion and art brand.
Music performances:
Meriheini Luoto
The Routes of Helsinki
Project Vainiolla
GEA
The House of Finland will descend on New York City this November for a four day pop-up, showcasing Finnish Design and Art. It will include a multi-content exhibition, concerts, film screenings, workshops featuring artists and cocktail receptions to showcase the variety and richness of Finnish design and art scene.

Attendees are invited to come and interact with artists, designers and musicians during a series of daytime and evening events. The festival will take place at Broome Street Gallery in the heart of New York City’s Nolita district.
The “invitation only” opening night on Thursday (Nov 10th), includes a debut single release gig by avantgarde indiepop act GEA. GEA sounds like the landscape of the singer-songwriters’ native Finland; cool, cascading, vibrant and serene. GEA’s sound is light and airy, full of magic and mystery. GEA performs also as part of the Saturday evening’s program. Friday evening introduces modern, experimental Finnish Folk music featuring Project Vainiolla and Meriheini Luoto. Saturday evening highlight is a Fashion party with a Finnish fashion app Ivalo, representing 70 most interesting and upcoming Finnish fashion brands. Additionally Finnish startup CubiCasa “the spotify of real estate” – redefining real estate marketing and digital indoor space services will be present in the events. CubiCasa offers a complimentary BETA program for NYC real estate agents, starting in pre-selected Manhattan districts. Attendees are encouraged to not only experience the festival but interact with the artists, designers and musicians displaying their work.
Another highlight of the festival will be international illustrator and textile designer, Susanna Sivonen who will be showcasing her latest collection, which was created to capture beautiful, articulate details in art and life.
The festival is sponsored by
Finlandia Vodka
Finlandia Cheese
Arctic Light Hotel
CubiCasa
Ogletree Deakins
Aller Media
Rekorderlig
Red Flower
November 10 – 13 / 12-6pm daily, evening events each night
345 Broome St
More information at ftda.co, ftda@projektnyc.com

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